What is the aim of Blog Action Day?

First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue.

…the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue.

By doing so on the same day, the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue.

Out of this discussion naturally flow actions, advice, ideas, plans, and empowerment. In 2007 on the theme of the Environment, we saw bloggers running environmental experiments, detailing innovative ideas on creating sustainable practices and focusing audience’s attentions on organizations and companies promoting green agendas. In 2008 we aim to again focus the blogging community’s energies and passions, this time on the mammoth issue of global poverty.

Blog Action Day 2008 Poverty from Blog Action Day on Vimeo.